Creator Campaign: LamaTama Interactive Collectible Toy Launch Brief

Creator Campaign: LamaTama Interactive Collectible Toy Launch Brief

 

Creator Campaign: LamaTama Interactive Collectible Toy Launch

Welcome, creator! 👋 LamaTama are tiny, otherworldly beings with big personalities, here to guide choices one "yes" or "no" at a time. Each collectible is uniquely tuned, some rare, some bold, all made to spark curiosity and fun. ✨


What we are aiming for

  • Increase awareness of LamaTama in the US prior to and during launch
  • Create scroll stopping content we can potentially repurpose (with credit, of course)
  • Generate sales through trackable links and creator driven discovery
  • Product seeding so you can genuinely unbox, test, and react

Who we want to reach

  • Your content should speak to the people most likely to fall in love with LamaTama:
  • Kids and tweens (especially girls, ages 7–14) who want one for themselves
  • Parents shopping for birthdays, holidays, or just because
  • Toy collectors and blind box fans who live for the unboxing moment
  • Anyone who sees it and immediately thinks "I need to ask it something"

Where you should post

Instagram | TikTok | YouTube | Pinterest | Blog | Facebook

Creator requirements: Based in the US, content in English, followers who will be shopping for kids ages 6 to 17 and/or toy collectors.

What to create (content ideas)

  • Unboxing and first reaction (ASMR, satisfying packaging, or comedic reveal) 📦
  • "Ask LamaTama" moment — you ask a real or ridiculous question, it answers yes or no 🔮
  • Collectible showcase, rarity vibes, close ups, styling on desk or shelf
  • Family friendly skit or parenting moment (if relevant to your channel)

LamaTama works best when it's part of a real moment — settling a debate, making a decision, or letting fate decide something ridiculous. We want to see your creative spin on that. Use LamaTama to decide who does the dishes, who picks the movie, or who has to apologize first. Skits, POVs, parenting moments, family chaos — all welcome. The only requirement is that LamaTama and the "ask a question, get an answer" moment are clear on camera, and that nothing dangerous, political, or remotely sexual be done with the product.

Compensation

  • Product gifting: We will send you LamaTama so you can feature it hands on 🎁
  • Affiliate revenue: Earn 10% commission for every sale generated by your affiliate link.
  • Option for a small fee ($50–$100) for creators who are open to us boosting their content via Spark Ads/whitelisting (case-by-case and budget dependent)

Tracking

Please tag us and include at least one hashtag in captions where relevant.

#LamaTama | #asklamatama | #lamatamaknows

@asklamatama — tag us with this handle